Foreword:
——A company is like a tree. The horizontal development of the tree depends on the ability, and the vertical development of the tree depends on the strategy, vision and pattern! Ms. Deng Qian, the leader of Huichuang, has been leading her team to build a learning enterprise with actions, because she firmly believes that only with the enterprising spirit of continuous learning can we open up innovative thinking and break through bottlenecks, and have the ability to embrace changes and seize new opportunities. , Only when the enterprise is based on the market, our life will be better and better!
From May 10th to 11th, Teng Yun, deputy general manager of Huichuang Electronics, led some of the backbone of the Dongguan company's delivery team to our learning base - Guangzhou Xinhe School to participate in the training course of Sun Jian's "All-staff Marketing in Crisis Times" , Xinhe's courses are full of dry goods, and the implementation is strong. The friends all said that the two-day course is still unfinished, the harvest is very great, and they are determined to change themselves from now on.
When it comes to full-staff marketing, it does not mean that everyone sells products. Its essence is to guide every employee to act as the company's brand image and work together towards the point of sales. Taking our business goals as the core, we are assisted by the strength of all employees, and exchange the least resources for the greatest profits. This is also the management philosophy of Mr. Deng Jiyong, our general manager of Huichuang. For example, the cleaning aunt cleans the company's environment clean and spotless, so that when customers enter our company, they can see that the floor tiles are bright and shiny, and everyone's office countertops are neat and tidy. It is a good sense of experience, and trust is slowly built up in the details. Then, this aunt has become an indispensable part of our full-staff marketing; if the person who produces the product is from the customer's point of view Come to make products, check the quality, not just stand on your own work point of view; financial personnel cooperate with front-line sales personnel on issues such as reimbursement and invoices, improve efficiency and service attitude, these are an important part of full-staff marketing . Therefore, full-staff marketing is mainly to create an atmosphere that is relied on by customers, starting from the general manager, to every ordinary employee who cares about the company and the sales situation. When an enterprise achieves full-staff marketing, it will not only bring economic benefits to the enterprise, but also allow everyone to increase mutual understanding, build trust, and unite together, so that outsiders can see that the internal core is very solid and tenacious. As a result, no matter what storms the enterprise faces, it will definitely turn the corner and realize its own business miracle!
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Having knowledge and ability, not creating value equals zero, creating value but not disseminating value equals zero, part of the culture of Huichuang is that the expatriate study partners must review and share when they come back. On the evening of May 13th, a 150-minute collision of ideas, everyone They all listened very deeply. In addition to being grateful, I am grateful that the company has created opportunities for us to learn and improve again and again. We often say that time is fair. Survive within 8 hours, and develop beyond 8 hours. Wherever you work, you will reap the rewards!
--Internal sharing session--
The core of learning is change, learning without action is empty talk, and action without goals is called blind obedience. The mode of thinking determines the economic base, and the economic base determines the superstructure. With people who have results, break through the inherent thinking mode and become an indispensable capital for the company.
--8 partners learn to review--
01At the end of the sharing session, General Manager Mr. Deng Jiyong concluded:
【As an employee】--Do everything to the extreme
1. Implement and implement, and do a solid job in their own work.
2. Serve and maintain every direct and indirect customer and upstream and downstream suppliers attentively.
3. Analyze your own core competitiveness and continuously learn to improve your work ability.
4. Feedback the situation on the front line to the superior in a timely manner, so as to provide a real and powerful basis for the superior's analysis.
5. Combining with the situation of front-line customers in the market, we should stand in the company's perspective and make concerted efforts to put forward valuable suggestions.
6. Think more about what you can do for the company and the boss, and take action on a down-to-earth basis.
[As a middle and senior executive]--Be the first to set an example and give full play to the power of example
1. Lead by example.
2. Clarify the company's business ideas, upload and release, and serve as a good bridge.
3. Unswervingly and uncompromisingly implement and implement.
4. Optimize the internal management of the team and help employees set goals. Let the efforts and struggles of employees not only achieve goals for the enterprise, but also realize their personal efforts.
5. Cultivate team members and improve the comprehensive ability of team members. During this special time, we must not relax, and we must practice internal skills.
6. Maintain existing customers, establish good links and continuously develop new channels during the epidemic.
7. Analyze your own core competitiveness and continuously learn to improve your comprehensive ability.
8. Unite people's hearts, care about employees, and motivate employees to face each day's work positively.